“Who knew dumping buckets of ice cured Lou Gehrig’s disease. And all this time, i thought stupid things like “research” helped…” STFU, DEADMAU5.
Sorry, but that isn’t how the ALS Ice Bucket Challenge works. It works because our generation gets off on peer approval and is completely obsessed with self-image.
And for charity’s sake, that’s A-ok in my book.
Ya see, vanity and charity aren’t the mortal enemies everyone is making them out to be here (even though they may be *moral enemies (LOL see what I did there?)))
Charities need money to function, whether for research, to hold events, to raise awareness, etc, etc, and they get that much needed money from generous donors. And you know who else needs money to function? Those generous donors, who spend upwards of 40 hours a week often doing things they hate just to make enough sweet green to get by. It’s not hard to see why people sometimes need a ‘lil incentive before giving away their hard earned #youngmoneycashmoney.
Now, I operate under the (false?) belief that people are generally good, so it stands to reason that it shouldn’t take much to get the public on board to support a great cause.
Events like walk-a-thons and dance marathons are the perfect example of this, where the fundraising event itself is the incentive: people come, have a great time, maybe enjoy some free treats provided by sponsors, and raise money and awareness for the cause. BOOM. Win-win.
BUT, these events take a LOT to put together (last year, my best friend organized the incredibly successful first annual New York Dance Marathon and I’m surprised she had any hair left by the time all was said and done.)
Sure, the Ice Bucket Challenge is a one time thing, and this cannot be a reliable and consistent way for charities to make the necessary funds to continue operating, but why do haters gotta hate so much on this brilliant social media hack when its clearly doing so dang well? Especially when, unlike a walk-a-thon or dance marathon, the ice bucket challenge required no effort on the part of the charity it benefits.
No free towel. No free food. No #swag. The incentive was merely a small ego boost for each and every participant in the form of Facebook and Instagram ‘likes’. In my opinion, that is the opposite of a bad thing.
Now for the numbers portion of our segment, because I know some of you love that: TIME magazine says that on Tuesday August 19th alone the challenge raised $8.6 MILLION in cold hard cash. The ALS Association reports that, “As of Wednesday, August 20, The ALS Association has received $31.5 million in donations compared to $1.9 million during the same time period last year (July 29 to August 20).” JE. SUS. That’s SO much money I can’t even.
AND, along with all the dollars raised by the Ice Bucket Challenge, every participant has been turned into a figurative part-time publicist for the ALS Association. Even the naysayers who “SRSLY wish my newsfeed would stop being clogged up with all this #ALSIceBucketChallenge crap!!!1!” are unwittingly spreading awareness. You can’t buy that kind of advertising. (well, you can but it’s gonna cost you, and as we know from Deadmau5, that money should be going towards “stupid little things like research”.)
So @Deadmau5, I’m really happy that you’re “totally dry”, but keep in mind the reason you felt compelled to donate to the ALS Association in the first place.
(And also, you still tweeted about it, so enjoy your ego boost while I enjoy mine 😉 )
If you’re still not convinced (or you just need a good cry) listen to this guy explain the issue better than I ever could in a million years.